Read about the Big Four as you shop our collections of astonishly beautiful gemstones. Not just the accepted Big Four of the precious stones, but also the four key criteria which are used to determine their objective market value as precious stones.

Ruby slippers are what took Dorothy back home to Kansas. When you wear this rich, yet deepest red gemstone, you may begin to believe in magic, too.

We say, whatever makes your heart beat faster meets the definition of precious. In fact, finding gemstones that do exactly that is our passion. But check out this blog to learn the jewelry industry basics of how pro's evaluate stones, and why ours surpass even the most rigorous standards.